Behind the Scenes 🎬✨
Join us behind-the-scenes to see the magic that goes into a Caramelo photoshoot. We are so grateful for our team, crew, and models who bring our collections to life!
The Story of Caramelo Kids
1972: The Beginning
Our story begins in 1972 in the heart of the East End. Our founder, Ram, stepped into the world of fashion at age 11, spending his weekends in his family's sari shop. Surrounded by sequins, floral prints, embroidery, and sparkling embellishments, Ram learned not only how to sell garments but also mastered the art of draping saris on clients who visited their shop.
1978: A Young Designer Emerges
At age 17, Ram left school and joined the family sari business full time. He noticed his customers often shopped with their children in tow, sparking his creativity and leading him to design a small children’s clothing range featuring special details like sparkling embellishments that appealed to his established clientele.
1980: Launching a Vision
By 1980, Ram had launched his very own children's clothing collection, gaining recognition at the NEC Childrenswear trade show and partnering with retailers across the UK.
2018: A New Chapter
After over three decades, a new chapter began with Ram's daughter, Tara, joining the team. The dynamic father-daughter duo launched Caramelo Kids. Growth was swift, leading to a new headquarters and an expanded team, forming a close-knit Caramelo family.
Today: The Caramelo Mission
At Caramelo Kids, our mission is to create beautifully designed, high-quality clothing collections that make children feel extraordinary in every moment.
From our Caramelo Family to yours, we are dedicated to providing support and trusted service to our community and we thank you to all who have been apart of the journey so far.